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Envie et besoin de partager la passion du business. Le reste suit. Clayton Christensen. Posteriormente, con preguntas en formato abierto por parte de los periodistas, nos trasladamos al desayuno propiamente dicho. Die Deutschen sind bekanntlich Weltmeister im Apfelsafttrinken!

Klingt lecker, was ist das? Klingt platt, ist Platt! Und ist zum Namen unseres Startups geworden. So entsteht je nach Apfelsorte ein ganz eigener und eben sortentypischer Geschmack. Eigentlich hat die Idee uns gefunden.

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So war es auch bei unserem Apfelsaft. Ich Natalie war vor gut 1,5 Jahren im Alten Land unterwegs und habe dort in einem kleinen Hofladen sortenrein gepressten Apfelsaft entdeckt. Ich war neugierig, habe ein paar Flaschen mitgenommen — und der Geschmack hat mich einfach total umgehauen. Zu Joachim und mir habe ich dann noch Christina an Bord geholt. Warum genau sie?


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Wir haben ein echtes Produkt, etwas das die Menschen in ihrem Alltag begleitet. Die erste Palette in unserem leeren Lagerraum abzustellen. Das ist Wahnsinn! Es sind die vielen Kleinigkeiten an jedem Tag, die unsere Augen leuchten lassen. Meistens kommt ja alles anders als man denkt.


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  • Aber es ist ein reales Produkt, das viel Logistik und eine solide Finanzplanung erfordert. Denn die Lagerung unseres Saftes ist wahnsinnig kapitalintensiv.

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    Willst du wachsen, musst du das mit Bedacht und Weitsicht tun. Das ist wirklich eine echte Herausforderung. Aber wir sind ein super Team, wir werden auch das meistern! Anstatt darauf zu hoffen entdeckt zu werden, musst du dich eben lautstark bemerkbar machen. Marketing, Vertrieb, Buchhaltung, Programmierung, etc. Der Vertrieb war zum Beispiel eine solche Baustelle bei uns. Wie macht man richtigen Vertrieb? Kurzerhand haben wir ein Webinar bei einem Vertriebsguru belegt und somit schnell einfache Techniken gelernt, wie man in Telefon- und Kaltakquise geht.

    Der Rest ist dann learning by doing. Es geht!

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    Wie geht ihr mir Unsicherheiten um? Vieles ist doch selbstgemacht und geistert nur im eigenen Kopf herum. Und genauso ist es. Wir wachsen mit unseren Aufgaben. Es lebe der gute Geschmack und erfrischende Ideen! Weitere Infos findest Du auch auf Facebook! Una idea no evoluciona hacia un proyecto viable hasta que no la muestras, la expones, dejas que la desgranen, la revisen, la combinen y la transformen. Tienes 60 segundos para presentar tu proyecto y convencernos a todos de que es el mejor y que debemos formar parte de tu equipo de trabajo.

    O puedes presentar tu proyecto de forma individual o con tu propio grupo.

    Todos colaboramos, compartimos y crearemos un producto que sea viable. Nosotros nos ocupamos de las comidas, de los mentores, de charlas que apoyen tu trabajo, del merchandising y todo bajo un ambiente inigualable. For many women the prospect of founding their own company is more exciting than an ordinary career in business. In this blog series we want to find out about the entrepreneurial spirit that drives these women and the ideas they pursue. Every purchase enables a child in Africa to attend school for one year. All items are made of distinguished upcycling materials: leather returns like new and surplus fabric from designer collections.

    First of all, we always dreamed of founding our own company and during our years of studies, especially when we were writing our doctoral thesis, we learned a lot about microloans. By investigating all those projects for our work, we realized how important education is. Education is the key to everything. And we kept this fact in our minds throughout all these years.

    And when we started to create our own handbags and decided to make a business out of it, we tried to implement this fact to enable others, who do not have the same possibilities that we have, to get education.

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    Of course starting your own business is never easy and there are always setbacks that make things even more difficult as they already are. However, we would say that all these ups and downs mean enrichments for us. As an entrepreneur you are always in action and you can only handle all these challenges by being passionate about what you do!

    By doing something sustainable, the satisfaction for ourselves is even bigger. All of our donation partners are nonprofit foundations or associations which were chosen by beliya on the basis of well defined criteria. Last year we won the MarketingAward of Hamburg. Thereupon a lot of huge advertisements of our bags were spread all around the city. This was one of the most unbelievable moments of our lives. That building a company and brand takes time and so much work. But when you love what you do and have a great team and customers, it is the best job in the world.

    For the nonce, this is not bad, facing the fact that we are selling our bags mainly through our online shop www. But of course we want more, so that even more children can be supported by our bags and accessories. Especially the initial stage of a startup is very exciting. There are a lot of things and situations that will confront you with uncertainty, doubts and other fears. However, the feeling you will have after dealing with this situation is great because then you know that you can do it.

    We think that there are not so many female founders, because a lot of women are overestimating the project of an own business. But since running our own company, we realized that there are not as many barriers to break down as you might expect and that starting a business can be relatively simple. We would recomend to build up a good network. Business contacts and a supporting community are important and helpful for the development of your company. Make sure to get the opinion of people around you regularly. Feedback is an important way to gain information which will help you to develop yourself and your company further.

    You want to build your own startup? Build a startup in one weekend and put yourself in the shoes of an entrepreneur! If you have a business idea, great! You can help bring other ideas to life. Guys are welcome, too! Stay tuned for more updates and interviews via our Facbook Page. Janna Horstmann was tired of choosing between either safety or style when cycling through the urban jungle and founded Radkappe in !

    Today, she gives us some insights on her entrepreneurial journey.

    I use my bicycle every day and have worn a helmet since my childhood.